By Sandi Hunter If you want to set your business apart from your competitors spend some time creating and fostering relationships with your current and prospective customers. Strong business relationship lead to long term customers and this is good for your bottom line. If you have been ignoring social media it’s time to recognize that …
By Dr. Jeffrey Lant Author’s program note. Have you heard of a citrus company called Hale Groves of Vero Beach, Florida? If not, you must be living in a cave. Their marketing is everywhere and in all places, online and off. They’re spending the ransoms of two or three kings on it. But the poobahs …
By Sandi Hunter While watching a recent episode of The Office, I couldn’t help but laugh out loud. During a meeting, the character Andy says to his co-workers, “Ok, I have emailed you all the critical data so be sure to check your spam folder.” Oh, if only had a dime for everytime, we said …
By Dr. Jeffrey Lant Author’s program note. You knew it was going to be one of those days when, upon waking late, you stepped on the cat’s tail… to be promptly punished by the feline drawing blood with her oh-so-sharp claws. And this was just the beginning… We all have such days… and we all …
by Dr. Jeffrey Lant In 1924 America’s first crooner, red-hot pop star RudyVallee (and his Connecticut Yankees band) had the nationhumming along with the catchy rhythm of his latest hit:“How come you do me like you do, do, do?” The legions of liberated “flappers” who followedVallee everywhere (unleashing a national debateabout the “new woman”) sang …
by Dr. Jeffrey Lant This is an article a lifetime in the making. It’s aboutthe power of words… in this case the power ofwords to irritate your customers and make themsee red. It’s about carelessness, arrogance, vanity.It’s about the needless loss of one customer after another,thoughtlessly thrown away, repulsed, antagonized.And all by you… you who …
After the economic debacle so many banks contributed to in the last few years, one may wonder whether they deserveany good words at all, much less a stellar recommendation. Most don’t, but Lewis H. Clark and the bank he helped create, certainly do. For here the virtues of old-style community banks are revered, practised, perfected. …
by Dr. Jeffrey Lant How often do you complain about poor service? Aboutbusinesses that seem to specialize in gratuitousirritants and mind-boggling ineptitude in the careand feeding of worthy customers… like you! Suchcommentary in our rude days is voluminous, constant,and largely pointless. After all, what is to be donewith what is so obviously a general, …